Genevieve Comtois, a 2012 McGill-HEC Montréal EMBA graduate has recently accepted the role of Head of E-Mobility for North America, at Shell, moving on from her role of Pricing Strategy Manager in Global Fuels Pricing and Demand. Building on more than 18 years with Shell, she brings broad experience across Retail, having held numerous roles in P&L delivery, business development and operational implementation in Canada Sales & Operations, Convenience Retailing and Fuels Marketing.
For the past 3 years, Genevieve leveraged her strategic, commercial and analytics mindsets to consult with and advise local teams on pricing strategy, market entry, capability development and systems deployment. Genevieve also continues to pursue her passion for developing others by leading the Women’s Career Development Program and the Senior Women Connect.
In this new role, Genevieve will shape the strategy and initiate the roll out for Shell Retail’s EV charging offer, which will be critical for Shell Retail to reach the 2025 lower emission ambition.