After graduating from the McGill-HEC Montréal EMBA2010, Anouk Roy took an unusual path which has led her to Cascades Inc. From the beginning of the EMBA program, Anouk has been evolving.

“When I started my executive MBA, the Reflective Mindset module led me to question myself. I asked myself, ‘What are the promising projects that I would like to achieve in our society?’, ‘What leadership style would I like to refine?’ and, ‘What are my core values ​​as a manager?’ It was this introspection that guided me and gave me the courage to realize my life projects such as starting my own business and working abroad! “

Today, Anouk is proud to join Cascades PRO North America, a leader in the recycling and manufacturing of packaging products and tissue paper producer, as Marketing Director.

“After my unusual career, I am really happy to join a large organization where the spirit of collaboration dominates and where the contribution of each individual makes a difference. Cascades Inc., a Quebec flagship that has an international reputation, has a culture and values ​​in line with my own management values. It is an organization with a strong entrepreneurial culture. Cascades makes efforts to turn its employees” ideas into reality, and invests in the evolution of its people! ’

In her new role, the skills and tools developed at the EMBA, combined with her various professional experiences in Quebec and abroad, will be very valuable to her in achieving her new challenges: “to build a high-performance category and product management team; develop young talent in the North America B2B marketing department; develop a comprehensive and integrated marketing plan to gain competitiveness; lead multidisciplinary projects that impact the complete value chain, among others.”

Founded in 1964, Cascades Inc. offers sustainable, innovative and value-added solutions for packaging, hygiene and recovery needs. The Company employs 11,700 women and men and operates close to 100 operating units located in Canada , the United States and Europe . With its management philosophy, half a century of experience in recycling, and continuous efforts in research and development as driving forces, Cascades Inc. continues to deliver the innovative products that customers have come to rely on, while contributing to the well-being of people, communities and the planet. Cascades Inc.’s shares trade on the Toronto Stock Exchange under the ticker symbol CAS.