Atypic, founded by Pascal Lépine (EMBA 2012), named Agency of the Year Atypic, a communications and marketing agency specializing in the plural sector (NPO) founded by Pascal Lépine, a McGill-HEC Montréal EMBA graduate, has been named Agency of the Year at the Flèches d’or, the annual Gala of the Association of Relational Marketing (AMR) organized in collaboration with Le Grenier aux nouvelles. Pascal is on the cover of Le Grenier aux nouvelles:
Laurent Morisset’s final EMBA paper helps him create and launch OBNL 360 C4 Communications, founded in 2002 by Laurent Morisset, a recent McGill-HEC Montréal EMBA graduate, launches OBNL360. In an article published in Infopresse, Laurent Morisset explains that "OBNL360 is the culmination of 15 years of work" with non-profit organizations (NPOs) and Quebec associations. Laurent had chosen NPOs as topic of his final EMBA paper. For four months, supervised by Professor Real Jacob, he was able to broaden his market research and knowledge as well as to deepen his awareness of the different needs, expectations and challenges of this specific clientele. Based on this research, combined with his own experience in the field, he decided to launch OBNL 360, a business unit within C4 Communications, which aims to be a one-stop shop for "complete and integrated" services in strategy, management and communication to support NPOs and associations.
Pascal Lépine (EMBA 2012), Stéphane Rouleau (EMBA 2013) and Vincenzo Giorgio (EMBA 2011) in Canadian Business’ Profit 500 Canadian Business’ Profit 500 ranking is out, and two companies led by McGill-HEC Montreal EMBA alumni are on it. The ranking lists companies that are beating the times by experiencing big growth over the past five years. Atypic is a Montreal-based professional-services firm that works with organizations in the plural sector, and is headed by President Pascal Lépine (EMBA 2012). Spiria, with CEO Stephane Rouleau (EMBA 2013) at the helm, develops Web- PC- and mobile-based software solutions to help companies grow and streamline their operations. This is the sixth year in a row that Spiria has made it onto this prestigious list of most successful companies. Special mention also to Groupe Premier Médical, 221st, where Vincenzo Giorgio (EMBA 2011) is Chief Financial Officer. Source - McGill/Desautels : https://www.mcgill.ca/desautels/channels/news/two-companies-headed-mcgill-hec-montreal-alumni-are-canadian-business-profit-500-list-270364
Pascal Lépine (EMBA 2012), Atypic’s president and founder, announces the acquisition of Leftbank Pascal Lépine, Atypic’s president and founder, who graduated from the EMBA McGill-HEC Montréal in 2012, recently announced the company’s acquisition of Leftbank, a Toronto-based company that specializes in fundraising for charity and non-profit organizations (the plurial sector). “The acquisition of Leftbank consolidates our position as a leading Canadian full-service consulting agency for noplural sectorn-profit and charitable organizations in the plural sector. It marks one more important step in our continual desire to better serve the Quebec and Canadian plural sectors,” explains Pascal in the official press release. Pascal graduated from the EMBA program five years ago but the impact of the EMBA hasn’t diminished: “The EMBA has had an incredible impact on my professional life. Much more than what I had anticipated or even hoped. At the end of the EMBA, inspired by Henry Mintzberg, who supervised my final paper and with whom I maintain strong ties, I decided to change my business model to focus on the plural sector. In the first year following that decision, my business turnover doubled.” says Pascal. The Leftbank acquisition is directly linked to Atypic’s reorientation. In 2014, Pascal shared seven pieces of advice for entrepreneurs considering an EMBA which are still very relevant: read here.
Pascal Lépine (EMBA 2012) was recently appointed to the Board of Directors of Imagine Canada. Imagine Canada is a national charitable organization whose mission is to strengthen and support Canadian charities and nonprofits so they may better serve and engage individuals and communities here and around the world. This is a great mark of respect for the work Pascal and his company are doing for the development of community and non-profit organizations in Quebec. Pascal Lépine is the founder and president of Atypic, an advertising agency. After completing his final paper for the EMBA program on communityship, Pascal decided to dedicate his business exclusively to working for organizations in the plural sector. The transformation has been an amazing success. It took courage to turn away lots of business not related to his new focus, but Pascal and Atypic have never looked back.
Isabelle Gratton, president of PMT Postproduction and a 2011 EMBA McGill-HEC Montréal graduate, recently announced the creation of Quartier Général, a new production company for commercials and branded content. "This project is born out of a desire to do things differently, to work with a smaller, more agile and more available team and, which is above all, ready to work closely with agencies and clients. In a changing market, offering a personalized service with more direct relations between creation and realization makes it possible to produce better content and to create synergy needed in advertising messages conception" explains the official press release.