Louis Hébert, the EMBA McGill-HEC Montréal’s co-director, was invited as a guest speaker during the last conference organized by the members of the Cercle des présidents. The event took place on the 27th of April at the Club Mount-Stephen. The host, Gérard Geoffrion, the President and CEO of Van Houtte, lead the discussion around the theme of “The New Business Reality: 2. Redefining a Company’s Strategy”. The issue of how CEOs must react quickly with their team to deal with an increasingly competitive environment, mobile technologies and instantaneous communications was central.

Amongst the attendees that were present, there were Jean-François Bouchard, the President and Co-founder of the Sid Lee, and Alain Tascan, formally from Electronic Arts Montréal.