Geneviève Comtois, a 2012 EMBA McGill-HEC Montréal alumna, has recently been appointed as Global Pricing Strategy Manager at Shell. In her new role, Geneviève will play a key role in supporting the local pricing managers and GMs on pricing systems, pricing competencies and pricing strategy reviews globally. Specifically, Geneviève will be the focal point for pricing support for the Americas region. Over the past four years, Geneviève worked as District Manager for the Central Region with the Canadian Retail business at Shell Canada.
