martin-lavoieMartin Lavoie, a 2011 graduate of the McGill-HEC Montréal EMBA program, has recently been appointed Vice President, Sales and Marketing – Temboard at Tembec. Tembec is a manufacturer of forest products and has operations in North America and France with some 3,250 employees. Martin’s new challenge is to develop sustainable sales for the Tembec paper division through favorably positioning the Kallima brand in North America and driving innovation projects.

Martin is confident about this new mandate and acknowledges that thanks to the EMBA he knows how to “quickly identify business issues, taking a broad perspective on the key activities of the organization.”