Isabelle Gratton, president of PMT Postproduction and a 2011 EMBA McGill-HEC Montréal graduate, recently announced the creation of Quartier Général, a new production company for commercials and branded content.
“This project is born out of a desire to do things differently, to work with a smaller, more agile and more available team and, which is above all, ready to work closely with agencies and clients. In a changing market, offering a personalized service with more direct relations between creation and realization makes it possible to produce better content and to create synergy needed in advertising messages conception” explains the official press release.
