Laurent Morisset’s final EMBA paper helps him create and launch OBNL 360

C4 Communications, founded in 2002 by Laurent Morisset, a recent McGill-HEC Montréal EMBA graduate, launches OBNL360.

In an article published in Infopresse, Laurent Morisset explains that “OBNL360 is the culmination of 15 years of work” with non-profit organizations (NPOs) and Quebec associations. Laurent had chosen NPOs as topic of his final EMBA paper. For four months, supervised by Professor Real Jacob, he was able to broaden his market research and knowledge as well as to deepen his awareness of the different needs, expectations and challenges of this specific clientele.

Based on this research, combined with his own experience in the field, he decided to launch OBNL 360, a business unit within C4 Communications, which aims to be a one-stop shop for “complete and integrated” services in strategy, management and communication to support NPOs and associations.