Bombardier announced the appointment of Ève Laurier to the position of Vice-President, Communications, Public Affairs and Marketing. Eve brings to this new role over 20 years of experience in public relations and communications, as well as marketing and branding. Notably, Ève has assumed the role of general manager at Edelman Montreal for 6 ½ years. A graduate of the 2nd cohort of the McGill-HEC Montreal EMBA 2011, we are delighted to witness the success of her career and her professional development over the past 10 years.

Reporting directly to Bombardier President and CEO, Eric Martel, Eve will lead Bombardier’s activities related to the company’s commitment to communities as well as those aimed at reaching employees and customers. In addition, she will be responsible for the evolution of the Bombardier brand worldwide, internally and externally.

«Ève is a proven leader with a creative, innovative mindset and team-oriented approach,” said Éric Martel. “Bombardier’s employees and customers are at the heart of our strategic vision—Ève’s insight, energy and enthusiasm will be a driving force in executing the next phase of our strategy and in achieving the full potential of our industry-leading business aviation franchise.»

Ève will join the team at Bombardier mid-May 2021. Official press release.