Dany El Eid, a 2021 McGill-HEC Montréal EMBA alumnus, recently joined Adverity as Director – North America to help with expansion efforts across Canada & the US following a Series D investment from Softbank Venture Fund. Dany was Adverity’s client during his tenure as VP of Data & Technology at iProspect (a dentsu company) where he selected Adverity for its market leading ETL and advanced analytics engine. Dany became so enthralled with the product, the people, and the culture at Adverity that he made it his mission to join the company in Q4 2021.
“Coming from a tech and entrepreneurial background, I knew that I eventually wanted to return to a tech focused scale up once I had completed my EMBA program. The McGill-HEC Montréal EMBA program allowed me to better evaluate companies and be more discerning of the criteria I should pay attention to. The fact that it covers all aspects of a business, whether tangible or intangible, allowed me to have a more holistic understanding of what distinguishes good companies from great ones. It gave me the confidence and determination that I needed to tackle issues from the ground all the way up to a 10,000 feet strategic level. In addition, it gave me solid frameworks that I could use in a highly practical matter which provides a lot of added value very quickly to stakeholders that I interact with. De plus, le programme m’a aidé à mieux comprendre les différentes formes de communication à utiliser selon chaque acteur auquel je m’adresse. Et d’ailleurs, l’EMBA m’a ouvert les yeux sur le fait que je devais “Rêver mieux!”
Adverity is an intelligent marketing analytics platform specialized in enabling data-driven marketing teams to make better decisions and improve performance, faster and easier. By transforming siloed data into actionable insight, Adverity reduces the complexity in demonstrating the return on investment of multichannel campaigns. The company is headquartered in Vienna, and has offices in London and New York.
About Adverity:
Adverity is a leading intelligent data and analytics platform that enables businesses to make insights-driven decisions, faster and easier. Used by marketing, sales and eCommerce teams around the world, Adverity transforms siloed data into actionable insight, reducing the complexity in demonstrating marketing effectiveness and return on investment across multiple channels.
By automating data integration from hundreds of sources and working seamlessly with your existing tech stack, Adverity’s flexible end-to-end platform delivers a single view of marketing and sales performance across your entire business. The platform’s powerful data visualizations and proactive analytics reveals tangible insights and uncovers real-time opportunities for improving performance and driving growth. Adverity is headquartered in Vienna, with offices in London and New York. Learn more at adverity.com.
