Sophie Provencher, a McGill-HEC Montréal EMBA 2021 alumna, has recently been appointed as Vice President, Merchandising of Alimentation Couche-Tard. In this new role, North America Merchandising and Global Car Wash will report to Sophie.
“With the intention of continuing my professional development, obtaining my EMBA allowed me to have a holistic view of the business world. My new position fits perfectly into my career objectives because it will provide me with international experience.”
Sophie joined Couche-Tard in 2017. She demonstrated her exceptional operational leadership through her role as Director of Marketing, Merchandising and Food Services, and during her four-year term as Vice-President, Operations. She also has over 15 years of marketing and merchandising experience with consumer products goods companies such as Kraft Foods, Pepsi Co, Weston Bakery and L’Oréal.
