{"id":10562,"date":"2016-04-14T16:01:03","date_gmt":"2016-04-14T20:01:03","guid":{"rendered":"http:\/\/www.embamcgillhec.ca\/en\/?p=10562"},"modified":"2022-12-07T14:59:36","modified_gmt":"2022-12-07T19:59:36","slug":"joey-adler-emba-2014-from-fashion-to-protein-bars","status":"publish","type":"post","link":"https:\/\/www.embamcgillhec.ca\/en\/2016\/04\/14\/joey-adler-emba-2014-from-fashion-to-protein-bars\/","title":{"rendered":"Joey Adler (EMBA 2014) – From fashion to protein bars"},"content":{"rendered":"
\"joey-adler-carve-bar_opt\"<\/a>

Photo Credit: Keven Ellwood<\/p><\/div>\n

Joey Adler is a philanthropist, former president and CEO of Diesel Canada, and a McGill-HEC Montr\u00e9al EMBA alumna. She recently added another string to her bow as she became the CEO of Carve Bar<\/a><\/span>, a new food product inspired by surfers and launched in March. She is a living example of an entrepreneur who is not limiting herself to a specific industry; she truly follows her instincts!<\/p>\n

\u201cI tasted the bar. I could not believe how good it was. More than that, the passion of this young man [Scott Long, the founder] was flabbergasting. I\u2019ve been an entrepreneur all my life, I know someone passionate when I see them,\u201d says Joey Adler, in an article in CRAVE online magazine<\/a><\/span>. \u201cYou know that line, \u2018I liked it so much I invested in it\u2019? That\u2019s truly my story.\u201d<\/p>\n

Whilethe name Carve came from a lifestyle philosophy as well as a surfing technique, we recognize Joey at the heart of it as well: \u201cAs a people, what we\u2019re doing every day is trying to carve our own path,\u201d she explains.<\/p>\n

\"carve-bar_opt\"<\/a>Joey hasn\u2019t left her philanthropic side behind in taking on this new challenge; she brought it with her to Carve: when purchasing Carve Bars online, shoppers can opt to add a donation to Colin Cook\u2019s fund. He\u2019s a surfer who lost his leg in a shark attack, and the fundraising will help him get back to surfing with a prosthetic. The company also created the\u201cBaker\u2019s Dozen\u201d, a concept that donates one Carve Bar to a community partner for each 12-bar box purchased.<\/p>\n

Read the complete article in the online magazine CRAVE<\/strong><\/span><\/a> as it recounts the interesting story of this startup and its founder, Scott Long, a former college-football-player-turned-surfer who\u2019s passionate about health.<\/p>\n<\/div>

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