{"id":13593,"date":"2020-06-02T08:31:14","date_gmt":"2020-06-02T12:31:14","guid":{"rendered":"http:\/\/www.embamcgillhec.ca\/en\/?p=13593"},"modified":"2022-12-07T14:58:37","modified_gmt":"2022-12-07T19:58:37","slug":"bernard-truong-emba-2013-and-the-cap-an-example-of-an-organizations-adaptation-in-times-of-crisis","status":"publish","type":"post","link":"https:\/\/www.embamcgillhec.ca\/en\/2020\/06\/02\/bernard-truong-emba-2013-and-the-cap-an-example-of-an-organizations-adaptation-in-times-of-crisis\/","title":{"rendered":"Bernard Truong (EMBA 2013) and the CAP: An example of an organization\u2019s adaptation in times of crisis"},"content":{"rendered":"
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Bernard Truong, a McGill-HEC Montr\u00e9al EMBA 2013 alumnus, has been involved with the Centre d’Apprentissage Parall\u00e8le de Montr\u00e9al (CAP) for five years and has served as chairman of the board of directors for four years. The organization’s mission is to help people with emotional and psychological problems in developing their strengths towards a better social and\/or professional integration through creative, therapeutic, educative and productive activities, and productive. Mental health is a major issue, especially in times of crisis, such as today.<\/p>\n
In order to be able to reach those most isolated, who have become more fragile due to the extended period of isolation and to develop new services that always better meet the needs of users, the CAP had to adapt quickly.<\/p>\n
For the board, the number one priority was making sure that the main annual fund-raising \u00a0event, LIKE YOURSELF, would still take place. Given the current crisis, the event was totally transformed. Self-portraits, created to change the public’s view of mental illness, were offered for sale through an online auction.\u00a0 This was new territory for CAP, as \u00a0previous editions were held at the Museum of Fine Arts. The online auction was a great success, \u00a0raising $60,000 for this 2020 edition.<\/p>\n
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“We were forced to take steps to adapt rapidly to the COVID-19 context. Luckily, , in recent years, the board had already been preparing for a digital shift. This preparation enabled us to adapt quickly to a digital format, and transform our annual event into an online one, with an incredible return on investment. This means CAP will be able to ensure the continuity \u00a0its \u00a0activities and services as well as developing activities that meet the needs of the current context. This shift continues with the launch of the LIKE OURSELVES initiative. “<\/p><\/blockquote>\n