{"id":14493,"date":"2022-02-09T10:03:12","date_gmt":"2022-02-09T15:03:12","guid":{"rendered":"https:\/\/www.embamcgillhec.ca\/en\/?p=14493"},"modified":"2022-12-07T14:57:35","modified_gmt":"2022-12-07T19:57:35","slug":"elena-chouw-emba-2019-appointed-as-vice-president-strategy-at-human-branding-inc","status":"publish","type":"post","link":"https:\/\/www.embamcgillhec.ca\/en\/2022\/02\/09\/elena-chouw-emba-2019-appointed-as-vice-president-strategy-at-human-branding-inc\/","title":{"rendered":"Elena Chouw (EMBA 2019) appointed as Vice President Strategy at Human Branding Inc."},"content":{"rendered":"<p><img decoding=\"async\" class=\"alignright size-fusion-200 wp-image-14496\" src=\"https:\/\/www.embamcgillhec.ca\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/elena-chouw-1-200x280.png\" alt=\"\" width=\"200\" height=\"280\" srcset=\"https:\/\/www.embamcgillhec.ca\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/elena-chouw-1-200x280.png 200w, https:\/\/www.embamcgillhec.ca\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/elena-chouw-1-400x560.png 400w, https:\/\/www.embamcgillhec.ca\/en\/wp-content\/uploads\/sites\/4\/2022\/02\/elena-chouw-1.png 504w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Elena Chouw, a <a href=\"https:\/\/www.embamcgillhec.ca\/2019\/03\/27\/les-diplomes-2019-de-lemba-mcgill-hec-montreal\/\">2019 McGill-HEC Montr\u00e9al EMBA alumna<\/a>, has recently been appointed as Vice President, Strategy at <a href=\"https:\/\/humanbranding.com\/\">Human Branding Inc<\/a>. Human Branding is a full-service qualitative research consultancy. They have been pioneering the application of Anthropology in marketing and business for over two decades.<\/p>\n<blockquote><p>\u201cUnderstanding customer behaviour and meeting their needs are the foundations of any business.\u00a0 Uncovering and identifying the right ones are why clients come to us.\u00a0Human Branding is a global market research consultancy.\u00a0 My role as VP Strategy is to provide strategic oversight and leadership on humanistic insights projects creating game-changing business results for our clients around the world.<\/p>\n<p>After 20 years in the pharmaceutical industry in commercial roles, jumping over to the agency side of the business was a leap of faith. I had finally found the courage to just do it. I set myself the goal to reach the executive rung within a set timeframe.<\/p>\n<p>The Executive MBA program prepared me for such an opportunity.\u00a0 The knowledge and tools acquired along with the network reach, gave me the momentum to leap to the next level.\u201d<\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"<p>Elena Chouw, a 2019 McGill-HEC Montr\u00e9al EMBA alumna, has recently been appointed as Vice President, Strategy at Human Branding Inc. Human Branding is a full-service qualitative research consultancy. They have been pioneering the application of Anthropology in marketing and business for over two decades. \u201cUnderstanding customer behaviour and meeting their [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":14494,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2,2261774,1126582,3702861,892341,1682637,4,3702871,1130267],"tags":[],"_links":{"self":[{"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/posts\/14493"}],"collection":[{"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/comments?post=14493"}],"version-history":[{"count":1,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/posts\/14493\/revisions"}],"predecessor-version":[{"id":14497,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/posts\/14493\/revisions\/14497"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/media\/14494"}],"wp:attachment":[{"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/media?parent=14493"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/categories?post=14493"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.embamcgillhec.ca\/en\/wp-json\/wp\/v2\/tags?post=14493"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}