{"id":9654,"date":"2015-02-27T17:58:05","date_gmt":"2015-02-27T21:58:05","guid":{"rendered":"http:\/\/www.embamcgillhec.ca\/en\/?p=9654"},"modified":"2022-12-07T15:00:04","modified_gmt":"2022-12-07T20:00:04","slug":"the-influence-of-social-media-on-business-performance","status":"publish","type":"post","link":"https:\/\/www.embamcgillhec.ca\/en\/2015\/02\/27\/the-influence-of-social-media-on-business-performance\/","title":{"rendered":"The Influence of Social Media on Business Performance"},"content":{"rendered":"
How important is the management of social media in your organization? What are your social media efforts? What is their value to your organization?<\/p>\n
Although social media are becoming increasingly important in the media landscape of worldwide businesses, most managers can\u2019t answer these questions. Thanks to research, published in a recent article<\/a><\/span>, Professor Alain Pinsonneault, co-director of the McGill-HEC Montr\u00e9al EMBA program, and colleagues from McGill University\u2019s faculty, professors Sunghun Chung, Animesh Animesh and Kunsoo Han, have contributed to a deeper understanding of the influence of the social media efforts on a company’s performance.<\/p>\n