Elena Chouw, a 2019 McGill-HEC Montréal EMBA alumna, has recently been appointed as Vice President, Strategy at Human Branding Inc. Human Branding is a full-service qualitative research consultancy. They have been pioneering the application of Anthropology in marketing and business for over two decades.
“Understanding customer behaviour and meeting their needs are the foundations of any business. Uncovering and identifying the right ones are why clients come to us. Human Branding is a global market research consultancy. My role as VP Strategy is to provide strategic oversight and leadership on humanistic insights projects creating game-changing business results for our clients around the world.
After 20 years in the pharmaceutical industry in commercial roles, jumping over to the agency side of the business was a leap of faith. I had finally found the courage to just do it. I set myself the goal to reach the executive rung within a set timeframe.
The Executive MBA program prepared me for such an opportunity. The knowledge and tools acquired along with the network reach, gave me the momentum to leap to the next level.”
