One of our EMBA McGill-HEC Montréal graduates, entrepreneur Laurent Morisset, recently celebrated an important anniversary, the 20th anniversary of the Communications agency he launched: C4 Communications and its OBNL360 division. The company offers a wide range of communication consulting services, from strategy to graphic design, including public relations, digital solutions and event organization.
“After 20 years and even if it has not always been easy, I am happy and proud of the Agency that I founded, an agency with a noble mission that serves a clientele with equally respectable intentions. And for me, that makes all the difference. “
Laurent completed the McGill-HEC Montréal EMBA program in 2018. Shortly after, he launched the OBNL 360 division. For his EMBA Final Paper, Laurent had chosen the subject of NGOs: for four months, supervised by Professor Emeritus, Réal Jacob, he deepened his market research and his knowledge of the different needs, expectations and challenges of the NGO clientele.
« C4/OBNL360 est aujourd’hui une firme solidement établie en stratégie des organisations, communications et relations publiques pour OBNL et entreprises qui ont un impact social ou qui désirent prendre un engagement dans leur communauté, mon passage à l’EMBA McGill-HEC Montréal a grandement contribué à consolider, générer de la croissance, et structurer mon organisation pour qu’elle soit pérenne.»
