Marketing

Atypic, founded by Pascal Lépine (EMBA 2012), named Agency of the Year

Atypic, founded by Pascal Lépine (EMBA 2012), named Agency of the Year Atypic, a communications and marketing agency specializing in the plural sector (NPO) founded by Pascal Lépine, a McGill-HEC Montréal EMBA graduate, has been named Agency of the Year at the Flèches d’or, the annual Gala of the Association of Relational Marketing (AMR) organized in collaboration with Le Grenier aux nouvelles. Pascal is on the cover of Le Grenier aux nouvelles:

Laurent Morisset (EMBA 2018) launches OBNL360

Laurent Morisset’s final EMBA paper helps him create and launch OBNL 360 C4 Communications, founded in 2002 by Laurent Morisset, a recent McGill-HEC Montréal EMBA graduate, launches OBNL360. In an article published in Infopresse, Laurent Morisset explains that "OBNL360 is the culmination of 15 years of work" with non-profit organizations (NPOs) and Quebec associations. Laurent had chosen NPOs as topic of his final EMBA paper. For four months, supervised by Professor Real Jacob, he was able to broaden his market research and knowledge as well as to deepen his awareness of the different needs, expectations and challenges of this specific clientele. Based on this research, combined with his own experience in the field, he decided to launch OBNL 360, a business unit within C4 Communications, which aims to be a one-stop shop for "complete and integrated" services in strategy, management and communication to support NPOs and associations.

Victor Duro joins Alice & Smith as investor and VP

Victor Duro joins Alice & Smith as investor and Vice President of Business Development Victor Duro, a McGill-HEC Montréal EMBA graduate, recently joined Alice & Smith Studio as an investor and as Vice President of Business Development. Located in Montreal, the Alice & Smith studio specializes in alternate reality games. In addition to managing the launch of many video games, it has conducted global campaigns in more than 80 countries. Recognized for its expertise in investigative games and alternate reality games, the Alice & Smith studio has, for example, attracted more than 350,000 players with its latest creation, Walking Titan. The studio has also been commissioned by NBC Universal to act as a consultant on the Mr. Robot TV series. With this background, Alice & Smith decided a year ago to launch an ambitious project NITE Team 4. NT4 is inspired by the latest military and civilian hacking platforms, it is a simulation that offers to relive the most famous cyber-attacks of the last decade. "As Vice President Business Development, my main duties are to work on the outreach of the studio as well as our games and in particular our latest title "NITE TEAM 4". I have wanted to create or invest in a company for a long time, but I felt that I did not have the tools to make the move. Thus, a few months after having completed my Executive MBA, when Nathalie and Andréa, the founders of Alice & Smith, whom I have known for almost 10 years, introduced me to their project, I was able to make a well-advised decision. The decision was all the easier because there are very few projects that seriously address hacking, which is a global [...]

Suzanne Gagnon (EMBA 2018) appointed National Director, Offer Evolution at Sobeys Inc.

Suzanne Gagnon (EMBA 2018) appointed National Director, Offer Evolution at Sobeys Inc. Suzanne Gagnon is in the last phase of the McGill-HEC Montréal EMBA program: writing her final paper. A few months before her graduation, which is scheduled for February 2018, she has been appointed National Director, Offer Evolution at Sobeys Inc. Suzanne was chosen by Sobeys to do our program, and it is clear that they had plans for her. Suzanne has been working for Sobeys for over 20 years. She started as category manager, and has developed an expertise in product development and merchandizing for the Canadian supermarket chain. In her new role, she will be responsible for innovation and development for all Sobeys’ markets and in all product categories found in supermarkets “and maybe some that are not there yet!” added Suzanne, obviously very excited by this new nationwide challenge.

Catherine Dagenais appointed COO, SAQ

Catherine Dagenais, current EMBA participant, is promoted Vice-President and COO of SAQ The Société des Alcools du Québec (SAQ) is like a second home to Catherine Dagenais. She’s worked there in various capacities for the last fifteen years, and her experience will be put to very good use going forward.  The Board of Directors of the SAQ recently confirmed Catherine’s appointment to Vice-President and Chief Operating Officer.  In this new role, she will provide leadership and direction for all of the organization’s operations related to marketing, sales channels, and supply chain, including the important evolution to omni-channel operations.  At the same time, since last September, Catherine has been a member of the McGill-HEC Executive MBA Program, which has been a good fit for her evolution: "Throughout the year, the McGill - HEC Montreal EMBA has prepared me to take on this new role. My final paper will allow me to help our supply chain evolve,"says Catherine.