When Jillian began her EMBA, she was in a leadership position in a Montreal startup. In March, COVID-19 changed the course of her career. She launched a mask production company with her sister and sought a new professional opportunity. She found her fit with Local Logic, a tech-real-estate company based in Montreal. Being fully onboarded from a distance to a new company during a global pandemic was certainly unique, but she feels equipped to meet her challenges. As Head of Marketing for the company, Jill has the mandate to fine-tune the company’s brand voice. While taking a moment to speak with us, Jill shared how:
On a personal level, having that reflective mindset allowed me to better understand where a business is in its business cycle and where I can bring her expertise to its benefit. The McGill-HEC EMBA provides the unique lens to figure out where my best fit is with the company’s priorities.
Local Logic is a real estate artificial intelligence company that uses geo-spatial and user generated data to quantify lifestyle and location qualities for any address in the US and Canada and uses it to match people to places. They provide precise data for making real estate decisions at an individual and professional level. Some of their data and tools are used by brands such as REMAX, Zillow, Inside Real Estate and CoreLogic.
