Communication

Atypic, founded by Pascal Lépine (EMBA 2012), named Agency of the Year

Atypic, founded by Pascal Lépine (EMBA 2012), named Agency of the Year Atypic, a communications and marketing agency specializing in the plural sector (NPO) founded by Pascal Lépine, a McGill-HEC Montréal EMBA graduate, has been named Agency of the Year at the Flèches d’or, the annual Gala of the Association of Relational Marketing (AMR) organized in collaboration with Le Grenier aux nouvelles. Pascal is on the cover of Le Grenier aux nouvelles:

Laurent Morisset (EMBA 2018) launches OBNL360

Laurent Morisset’s final EMBA paper helps him create and launch OBNL 360 C4 Communications, founded in 2002 by Laurent Morisset, a recent McGill-HEC Montréal EMBA graduate, launches OBNL360. In an article published in Infopresse, Laurent Morisset explains that "OBNL360 is the culmination of 15 years of work" with non-profit organizations (NPOs) and Quebec associations. Laurent had chosen NPOs as topic of his final EMBA paper. For four months, supervised by Professor Real Jacob, he was able to broaden his market research and knowledge as well as to deepen his awareness of the different needs, expectations and challenges of this specific clientele. Based on this research, combined with his own experience in the field, he decided to launch OBNL 360, a business unit within C4 Communications, which aims to be a one-stop shop for "complete and integrated" services in strategy, management and communication to support NPOs and associations.

Hugo Delorme (EMBA 2016) has been appointed to the Board of Directors of the Société des loteries du Québec

Hugo Delorme (EMBA 2016) has been appointed to the Board of Directors of the Société des loteries du Québec In the last few weeks, Hugo Delorme has added a new and important role to his portfolio, as he has been appointed an independent member of the Board of Directors of the Société des loteries du Québec. This board of directors is made up of 10 members, all appointed by the Quebec government. They are all independent members, with the exception of the President and Chief Executive Officer of Loto-Québec. Hugo’s background in public relations, communications and politics, together with his graduation from the McGill-HEC Montréal EMBA Program in 2016, prepares him well for this new and important role.

Victor Duro joins Alice & Smith as investor and VP

Victor Duro joins Alice & Smith as investor and Vice President of Business Development Victor Duro, a McGill-HEC Montréal EMBA graduate, recently joined Alice & Smith Studio as an investor and as Vice President of Business Development. Located in Montreal, the Alice & Smith studio specializes in alternate reality games. In addition to managing the launch of many video games, it has conducted global campaigns in more than 80 countries. Recognized for its expertise in investigative games and alternate reality games, the Alice & Smith studio has, for example, attracted more than 350,000 players with its latest creation, Walking Titan. The studio has also been commissioned by NBC Universal to act as a consultant on the Mr. Robot TV series. With this background, Alice & Smith decided a year ago to launch an ambitious project NITE Team 4. NT4 is inspired by the latest military and civilian hacking platforms, it is a simulation that offers to relive the most famous cyber-attacks of the last decade. "As Vice President Business Development, my main duties are to work on the outreach of the studio as well as our games and in particular our latest title "NITE TEAM 4". I have wanted to create or invest in a company for a long time, but I felt that I did not have the tools to make the move. Thus, a few months after having completed my Executive MBA, when Nathalie and Andréa, the founders of Alice & Smith, whom I have known for almost 10 years, introduced me to their project, I was able to make a well-advised decision. The decision was all the easier because there are very few projects that seriously address hacking, which is a global [...]

A promotion for Caroline Morin (EMBA 2016) at Ivanhoé Cambridge

Caroline Morin (EMBA 2016) is appointed Senior Director, Communications and Corporate Marketing at Ivanhoé Cambridge After five years as Director of Internal and Corporate Communications at Ivanhoé Cambridge, Caroline Morin, a 2016 McGill-HEC Montréal EMBA graduate, has recently taken on a new role within the organization: Senior Director, Communications and Corporate Marketing. In her new role, Caroline is responsible, together with her team, for leading the development and execution of communications and marketing strategies and campaigns related to the organization’s business plan, while ensuring brand positioning, promotion, and protection for all Ivanhoé Cambridge's activities. “One of the most important things that I learned during the EMBA and which I use every day in my professional life is to remain open, to think differently and to always nurture the desire to do things differently. By being open-minded, I not only become a better manager but I am also better able to offer new ideas and be more innovative in my role and approach. This is an essential element for achieving success in communications!”

EMBA alumni in Canadian Business’ Profit 500

Pascal Lépine (EMBA 2012), Stéphane Rouleau (EMBA 2013) and Vincenzo Giorgio (EMBA 2011) in Canadian Business’ Profit 500 Canadian Business’ Profit 500 ranking is out, and two companies led by McGill-HEC Montreal EMBA alumni are on it. The ranking lists companies that are beating the times by experiencing big growth over the past five years. Atypic is a Montreal-based professional-services firm that works with organizations in the plural sector, and is headed by President Pascal Lépine (EMBA 2012). Spiria, with CEO Stephane Rouleau (EMBA 2013) at the helm, develops Web- PC- and mobile-based software solutions to help companies grow and streamline their operations. This is the sixth year in a row that Spiria has made it onto this prestigious list of most successful companies. Special mention also to Groupe Premier Médical, 221st, where Vincenzo Giorgio (EMBA 2011) is Chief Financial Officer. Source - McGill/Desautels : https://www.mcgill.ca/desautels/channels/news/two-companies-headed-mcgill-hec-montreal-alumni-are-canadian-business-profit-500-list-270364

EVE LAURIER (EMBA 2011) IS SELECTED AS A FINALIST FOR THE PRIX FEMMES D’AFFAIRES DU QUÉBEC

The 30 finalists for the Prix Femmes d’affaires du Québec 2017 (2017 Quebec Business Women’s Award) were unveiled recently. One of the finalists is Ève Laurier, who is a 2011 McGill-HEC Montréal EMBA alumna. Ms. Laurier is the Ge at Edelman, a family-owned, independent communications marketing agency that helps companies evolve, promote and protect their brands and reputations. The finalists will be honored on November 8th at a gala during which the winner of each of the nine contest categories will be announced. In past editions of the contest, Danièle Bergeron and Louise Richer, both McGill – HEC Montréal EMBA alumnae, were selected as a finalist for this award. For more information about the Award and the Gala: http://rfaq.ca/prix/